There are a variety of ways to increase the conversions on a website. This article will go over a few things that you can do to build trust. Remember that online you only have a few minutes to make a impression and get your customers to trust that you are a reliable merchant.
- Include a link to view the shopping cart or a mini cart object in the template. This allows your customers to what is in their shopping cart at anytime which helps to reassure them.
- Include your phone number in the template somewhere that is easily seen. This gives customers the confidence that if they need help its only a phone call away. Include your hours of operation in smaller text.
- Include a page detailing shipping costs and how they are calculated. Link to the shipping costs page from your view cart page.